Catherine Gold

Inquirer
DISC Type : cd

Marketing Demand Generation Leader at CDW

New York, New York, United States

Overview

Catherine has no verified overview

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

11-2022
Marketing Demand Generation Leader at CDW
9-2020 - 11-2022
Director of Marketing, Marketing Owner, Academic & Government, North America at Elsevier
1-2013 - 9-2020
Director of Customer Marketing - North America Science & Technology at Elsevier
10-2011 - 1-2013
Director of Brand and Public Relations at Elsevier
9-2008 - 10-2011
Client Services at Advertising and PR agency at G&S Business Communications

Education

2010 - 2013
Master of Business Administration - MBA from University of Connecticut School of Business
BA from Hunter College

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Marketing Demand Generation Leader at CDW
URL has been copied!

Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Catherine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • Their decision making speed is somewhere in the middle.
  • Can Catherine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Catherine

Personality Compatibility


Other CDW Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.