Catherine Guyder

Galvanizer
DISC Type : Id

Head of Brand Public Relations at Woolworths Group

Australia

Overview

Catherine has no verified overview

Personality Overview

Pragmatic

Trusting

Persuader

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

9-2025
Head of Brand Public Relations at Woolworths Group
4-2023 - 9-2025
Senior Manager PR and Media Relations at Woolworths Group
7-2022 - 12-2022
Principal, Disaster Resilience / Community Partnerships (secondment) at IAG
6-2018 - 4-2023
Corporate Communications, Principal at IAG
8-2013 - 6-2018
Senior Account Director at PPR Australia

Education

Bachelor of Arts from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 17 Location : Australia Job Level : Mid-senior Designation : Head of Brand Public Relations at Woolworths Group
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Invite them for a lunch or a drink/coffee
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Don’t make promises that are hard to keep
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Catherine

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Catherine take some risk or not?

  • If necessary, they will be ready to take risks.

You And Catherine

Personality Compatibility


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