Catherine Hill

Inquirer
DISC Type : cd

Commercial Director at Exeter Chiefs

Greater Exeter Area, United Kingdom

Overview

Catherine Hill is the Commercial Director at Exeter Chiefs, leveraging nearly 15 years of experience from Exeter City Council, where she was Head of Culture. She specializes in stakeholder management and community-focused initiatives, with a background in Marketing Communications from the University of Greenwich.

Outside of her primary career, Catherine has served on the board of the Exeter City Football In The Community Charitable Trust. A mother-of-two, she is passionate about the power of sport to foster community development and engagement, a theme evident throughout her professional journey in Exeter.

Catherine was instrumental in helping Exeter host two Rugby World Cups, including the Womens Rugby World Cup 2025.

Personality Overview

Upfront

Hard To Convince

ROI Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Women's Sports
She was deeply involved in the Women’s Rugby World Cup 2025, viewing it as a “generational moment” for women’s sports and the city of Exeter.
Community Engagement
Her entire career, from local government to her current role, has focused on people engagement and community-focused initiatives, including serving on a community sports trust.
Commercial Strategy
In her new role, she is focused on bringing "fresh energy and ideas" to drive the commercial success and future growth of the Exeter Chiefs rugby club.

Media Appearances

New commercial director joins Exeter Rugby Club. Featured in Exeter Chiefs Official Website

See Now

Work History

1-2026
Commercial Director at Exeter Chiefs
8-2024 - 1-2026
Head of Culture at Exeter City Council
12-2014 - 9-2019
Member Board of Directors at Exeter City Football In The Community Charitable Trust
2-2012 - 8-2024
Programme Development Lead - Economy at Exeter City Council
6-2004 - 1-2013
Area Sales/Marketing & Sports Development Manager at Parkwood Leisure

Education

1996 - 1999
Marketing Communications from University of Greenwich
1994 - 1996
Business & Finance from Exeter College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Exeter Area, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Exeter Chiefs
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Catherine

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Catherine take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Catherine

Personality Compatibility


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