Maximilian Wegener

Energizer
DISC Type : I

Global Marketing & Strategy Director at Beiersdorf

Greater Hamburg Area, Germany

Overview

Maximilian Wegener is the Global Marketing & Strategy Director at Beiersdorf, showcasing a long-term career progression within the company. His experience spans from trainee to senior global roles, including a key posting as Marketing Manager in India. He holds a Masters degree from ESCP Business School and a Diplom-Vorprüfung from Ludwig-Maximilians-Universität München.

Maximilian demonstrates a keen professional interest in the broader fast-moving consumer goods industry, closely following major players and competitors like Procter & Gamble and Unilever. This suggests a passion for understanding market dynamics and competitive strategy within his field.

His career includes valuable international experience managing marketing operations for Beiersdorf in India.

Personality Overview

Imaginative

Full Of Energy

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Global Brand Strategy
His entire career at Beiersdorf has been focused on brand management, rising from Brand Manager to Global Marketing & Strategy Director.
Skincare Marketing
He has spent his career at Beiersdorf, a global leader in the skincare industry, indicating deep expertise in this specific category.
Emerging Market Growth
His experience as Marketing Manager for Beiersdorf in India highlights a background in developing brand presence in key growth markets.

Media Appearances

Maximilian has no verified media appearances

Work History

2-2024
Global Marketing & Strategy Director at Beiersdorf
8-2020 - 1-2024
Global Associate Marketing Director at Beiersdorf
10-2018 - 7-2020
Senior Global Brand Manager at Beiersdorf
4-2016 - 9-2018
Marketing Manager Beiersdorf India at Beiersdorf
10-2012 - 3-2016
Global Brand Manager at Beiersdorf

Education

2005 - 2009
Master SC from ESCP Business School
2003 - 2005
Diplom-Vorprüfung from Ludwig-Maximilians-Universität München

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Hamburg Area, Germany Job Level : Mid-senior Designation : Global Marketing & Strategy Director at Beiersdorf
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Insights For Selling To Maximilian

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maximilian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Maximilian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Maximilian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Maximilian take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Maximilian

Personality Compatibility


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