Catherine Laporte

Inquirer
DISC Type : cd

Chief Marketing and Digital Officer at RONA

Montreal, Quebec, Canada

Overview

Catherine has no verified overview

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

7-2025
Chief Marketing and Digital Officer at RONA
2-2025
Board Member at Association of Canadian Advertisers (ACA)
1-2024 - 7-2025
Senior Vice President Marketing & Customer Experience at RONA
11-2019 - 1-2024
Vice President Marketing at RONA
8-2018 - 11-2019
Division Vice President Ecommerce at RONA

Education

2006 - 2008
School of Continuing Studies from McGill University
2002 - 2006
Bachelor's Degree from Concordia University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Chief Marketing and Digital Officer at RONA
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Catherine

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Catherine take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Catherine

Personality Compatibility


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