Catherine Mackay

Examiner
DISC Type : cs

President and COO at Amplify

Brooklyn, New York, United States

Overview

Catherine has no verified overview

Personality Overview

Status Quo Seeker

Tough To Convince

Unexpressive

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

1-2018
President and COO at Amplify
10-2015 - 12-2017
CEO, Amplify New Curriculum at Amplify
11-2014 - 10-2015
General Manager and SVP, Middle School ELA at Amplify
1-2011 - 2-2014
Head of Development; Director of Operating Board at Tablet, Inc.
4-2006 - 12-2010
Head of Business Development at Tablet, Inc.

Education

BA (Hons) from University of Oxford
MBA from INSEAD

More Information

Social Presence :

Prographics :

Exp : 29 Location : Brooklyn, New York, United States Job Level : Leadership Designation : President and COO at Amplify
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Catherine

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Catherine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Catherine

Personality Compatibility


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