Catherine N.

Pioneer
DISC Type : dsi

Vice President For Institutional Advancement & Marketing/Communications at Lenoir-Rhyne University

Davidson, North Carolina, United States

Overview

Catherine has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

8-2017
Vice President For Institutional Advancement & Marketing/Communications at Lenoir-Rhyne University
5-2016 - 8-2017
Associate Vice President of Advancement Operations & Director of College Special Projects at Davidson College
12-2012 - 8-2017
Associate Vice President for Communications, Technology and Operations at Davidson College
11-2010 - 8-2017
Associate Vice President for Constituent Relations at Davidson College
11-1999 - 11-2010
Vice President, Marketing and Communications at Alumni Association of the University of Michigan

Education

1990 - 1994
1994 from University of Michigan
1997 - 1998
MSJ from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Davidson, North Carolina, United States Job Level : Senior Designation : Vice President For Institutional Advancement & Marketing/Communications at Lenoir-Rhyne University
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Catherine

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are generally fast movers and can take quick decisions
  • Can Catherine take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Catherine

Personality Compatibility


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