Catherine Reaney

Observer
DISC Type : ic

Head of Corporate Marketing at Sheffield Hallam University

Chesterfield, England, United Kingdom

Overview

Catherine has no verified overview

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

4-2025
Head of Corporate Marketing at Sheffield Hallam University
1-2020 - 4-2025
Head of Marketing (Brand and Reputation) at Sheffield Hallam University
1-2013 - 1-2020
Senior Marketing Manager (External Communications and Engagement) at University of Leeds
3-2009 - 1-2013
Senior Marketing Executive at Chatsworth & The Devonshire Group
9-2006 - 3-2009
Senior Marketing Executive at RSM UK (formerly Baker Tilly)

Education

BA Hons from The University of Sheffield
Education details unavailable from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 20 Location : Chesterfield, England, United Kingdom Job Level : Mid-senior Designation : Head of Corporate Marketing at Sheffield Hallam University
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Catherine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to analyze well and then make their decisions.
  • Can Catherine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Catherine

Personality Compatibility


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