Cathy Blake (McCarthy)

Examiner
DISC Type : cs

Group Marketing Director at British Council

London, England, United Kingdom

Overview

Cathy has no verified overview

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

5-2018
Group Marketing Director at British Council
6-2015 - 4-2018
VP Marketing, International at comScore, Inc.
4-2013 - 5-2015
VP Marketing, International at Getty Images
2-2010 - 4-2013
VP Marketing, EMEA & APAC at comScore, Inc.
9-2006 - 10-2009
EU Marketing Director at AOL

Education

2002 - 2003
MBA from Vlerick Business School
Bachelor of Science from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Group Marketing Director at British Council
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cathy

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Cathy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Cathy

Personality Compatibility


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