Cathrine Kudsk

Questioner
DISC Type : c

Marketing Manager at the LEGO Group

Aarhus, Central Denmark Region, Denmark

Overview

Cathrine has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Cathrine has no verified topics they care about

Media Appearances

Cathrine has no verified media appearances

Work History

8-2025
Marketing Manager at the LEGO Group
12-2019 - 8-2025
Associate Marketing Manager at the LEGO Group
7-2018 - 9-2019
Client Manager at Carat Denmark
2-2018 - 6-2018
Digital Project Manager at Stofa A/S
7-2016 - 1-2018
Content Manager at iProspect

Education

2013 - 2016
Master's Degree from Aarhus BSS - Aarhus University
2010 - 2013
Bachelor's Degree from Aarhus BSS - Aarhus University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Aarhus, Central Denmark Region, Denmark Job Level : Middle Designation : Marketing Manager at the LEGO Group
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Insights For Selling To Cathrine

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathrine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cathrine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cathrine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cathrine take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cathrine

Personality Compatibility


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