Catherine Shoults, PhD MPH

Questioner
DISC Type : c

VP, AI & Analytics at SymBiosis

Greater Fayetteville, AR Area, United States

Overview

Catherine Shoults is the VP of AI & Analytics at SymBiosis, where she leads a team in leveraging AI and cloud solutions. With a PhD in Informatics from UAMS and an MPH from Yale, she specializes in using LLMs and NLP to extract insights from complex data, particularly in healthcare.

She is passionate about making artificial intelligence accessible, frequently presenting at conferences to help demystify AI and machine learning for healthcare providers and researchers. Her goal is to find ways for AI to support professionals in fields like hospice and palliative care.

Unique fact: Catherine co-authored and published research that used machine learning to analyze discussions about caregiver burden on the social media platform Reddit.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

AI in Healthcare
Frequently presents on applying AI to support hospice, palliative, and serious illness care providers. Her work involves pharmacovigilance and data mining in medical fields.
Large Language Models
Specializes in building and customizing LLMs to create automated data extraction pipelines and intelligent document processing systems.
NLP for Research
Uses Natural Language Processing to mine unstructured "dark data" from sources like social media to gain insights on topics such as caregiver burden.

Media Appearances

Catherine has no verified media appearances

Work History

5-2023
VP, AI & Analytics at SymBiosis
8-2018 - 8-2023
Informatics PhD at UAMS - University of Arkansas for Medical Sciences
7-2015 - 6-2018
Director of Drug Development at Orbis Biosciences
5-2014 - 7-2015
Clinical Project Manager at Quintiles
6-2011 - 5-2014
Public Health Analyst at Kansas Health Insitute

Education

9-2009 - 5-2011
Master of Public Health - MPH from Yale University
8-2018 - 8-2023
Doctor of Philosophy - PhD from UAMS - University of Arkansas for Medical Sciences

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Fayetteville, AR Area, United States Job Level : Senior Designation : VP, AI & Analytics at SymBiosis
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Catherine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Catherine take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Catherine

Personality Compatibility


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