Catherine Silva is a digital transformation leader with over 20 years of experience at major companies like Soprole and Coca-Cola Andina. She specializes in developing customer-centric digital strategies, e-commerce platforms, and omnichannel experiences. Colleagues describe her as creative, committed, professional, and thorough, with a focus on connecting business needs with innovative solutions.
Outside of her corporate roles, Catherine is a passionate entrepreneur, having founded Santiagourmet. com, a leading gastronomic website. She is also a dedicated mentor for several organizations, including the G100, where she supports the growth of the startup ecosystem, particularly for female founders. Her interests include corporate governance and customer experience models.
Unique fact: She founded a gastronomic website, Santiagourmet. com, and successfully grew it to become number one in its industry.
Read the full overview →They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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