Catherine Silva in

Catherine Silva

Activist · DISC type Cd
Digital Platforms - Ecommerce & Telesales Head at Soprole
📍 Las Condes, Santiago Metropolitan Region, Chile

Catherine Silva is a digital transformation leader with over 20 years of experience at major companies like Soprole and Coca-Cola Andina. She specializes in developing customer-centric digital strategies, e-commerce platforms, and omnichannel experiences. Colleagues describe her as creative, committed, professional, and thorough, with a focus on connecting business needs with innovative solutions.

Outside of her corporate roles, Catherine is a passionate entrepreneur, having founded Santiagourmet. com, a leading gastronomic website. She is also a dedicated mentor for several organizations, including the G100, where she supports the growth of the startup ecosystem, particularly for female founders. Her interests include corporate governance and customer experience models.

Unique fact: She founded a gastronomic website, Santiagourmet. com, and successfully grew it to become number one in its industry.

Read the full overview →
Experience
20 Years
Current Role
Digital Platforms - Ecommerce & Telesales Head
Location
Las Condes, Santiago Metropolitan Region, Chile
Personality Overview

How Catherine shows up

Meticulous
Observative
Value Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Priorities

Topics Catherine cares about

Startup & Corporate Synergy
Writes about facilitating collaboration between agile startups and large corporations to drive innovation, drawing from her experience as a consultant and mentor at UDD Ventures.
Mentoring Female Founders
Actively contributes to the growth of the women's startup ecosystem in Chile and serves as a mentor for organizations like G100 and Impulso Chileno.
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Career

Work history

11-2024
Digital Platforms - Ecommerce & Telesales Head
Soprole
11-2024
Digital Platforms - Ecommerce & Telesales Manager
Soprole
7-2023
Consultant
UDD Ventures
7-2023
Digital Consultant
UDD Ventures
10-2019 - 6-2023
CDO - Digital Manager
Coca-Cola Andina
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2024 - 9-2024
Aspiring Director - Gobierno Corporativo
IdDC, Instituto de Directores de Chile
4-2021 - 6-2021
Programa de Transformación Digital | Tecnologías y sus aplicaciones prácticas
MIT Sloan School of Management
10-2025 - 12-2025
Creation & Branding Retail & Customer Experience
Inside LVMH Certificate
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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