Catherine Silva

Activist
DISC Type : Cd

Digital Platforms - Ecommerce & Telesales Head at Soprole

Las Condes, Santiago Metropolitan Region, Chile

Overview

Catherine Silva is a digital transformation leader with over 20 years of experience at major companies like Soprole and Coca-Cola Andina. She specializes in developing customer-centric digital strategies, e-commerce platforms, and omnichannel experiences. Colleagues describe her as creative, committed, professional, and thorough, with a focus on connecting business needs with innovative solutions.

Outside of her corporate roles, Catherine is a passionate entrepreneur, having founded Santiagourmet. com, a leading gastronomic website. She is also a dedicated mentor for several organizations, including the G100, where she supports the growth of the startup ecosystem, particularly for female founders. Her interests include corporate governance and customer experience models.

Unique fact: She founded a gastronomic website, Santiagourmet. com, and successfully grew it to become number one in its industry.

Personality Overview

Meticulous

Observative

Value Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Startup & Corporate Synergy
Writes about facilitating collaboration between agile startups and large corporations to drive innovation, drawing from her experience as a consultant and mentor at UDD Ventures.
Mentoring Female Founders
Actively contributes to the growth of the women's startup ecosystem in Chile and serves as a mentor for organizations like G100 and Impulso Chileno.
Customer-Centric Transformation
Her career has focused on developing digital business transformations with a strong emphasis on improving the customer experience across all touchpoints, from B2B platforms to CRM.

Media Appearances

Catherine has no verified media appearances

Work History

11-2024
Digital Platforms - Ecommerce & Telesales Head at Soprole
11-2024
Digital Platforms - Ecommerce & Telesales Manager at Soprole
7-2023
Consultant at UDD Ventures
7-2023
Digital Consultant at UDD Ventures
10-2019 - 6-2023
CDO - Digital Manager at Coca-Cola Andina

Education

9-2024 - 9-2024
Aspiring Director - Gobierno Corporativo from IdDC, Instituto de Directores de Chile
4-2021 - 6-2021
Programa de Transformación Digital | Tecnologías y sus aplicaciones prácticas from MIT Sloan School of Management
10-2025 - 12-2025
Creation & Branding Retail & Customer Experience from Inside LVMH Certificate

More Information

Social Presence :

Prographics :

Exp : 20 Location : Las Condes, Santiago Metropolitan Region, Chile Job Level : N/A Designation : Digital Platforms - Ecommerce & Telesales Head at Soprole
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Catherine

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Catherine take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Catherine

Personality Compatibility


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