Sonia Moscatelli Diwane

Inquirer
DISC Type : cd

CFO & VP, Brand Expedia at Expedia Group

Seattle, Washington, United States

Overview

Sonia Moscatelli Diwane is a driven finance executive with 20 years of experience in the tech industry at companies like Expedia Group and eBay. As the CFO for Brand Expedia, she focuses on translating strategy into financial plans for sustainable growth. She is a licensed Swiss CPA and a graduate of EDHEC Business School.

Passionate about empowerment, she participates in events like "Women In Digital Switzerland, " discussing how to drive systemic change. She also celebrates her familys accomplishments, proudly sharing her young sons determination and success in climbing Mount Toubkal, North Africas highest peak.

Interesting fact: Her nine-year-old son, Paul, reached the summit of Mount Toubkal, an achievement she celebrated as a testament to his unwavering determination.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

E-commerce Finance
Possesses over a decade of senior finance experience at market leaders like eBay and Expedia, specializing in P&L management, forecasting, and driving sustainable growth.
Women in Leadership
Actively contributes as a panelist for organizations like Women in Digital Switzerland, discussing empowerment and strategies to drive systemic change in business and beyond.
Financial Planning
Frequently speaks on panels about modern FP&A, including topics like mastering rolling forecasts and scenario management to build planning agility.

Media Appearances

Sonia has no verified media appearances

Work History

7-2025
CFO & VP, Brand Expedia at Expedia Group
10-2024 - 7-2025
CFO Europe and Int'l markets at eBay
9-2021 - 1-2025
CFO, Global Advertising at eBay
5-2019 - 8-2021
Finance Director, Global Advertising at eBay
11-2010 - 6-2013
Senior Manager at PwC

Education

2001 - 2004
Master from EDHEC Business School
2004 - 2007
Experte-comptable / licensed CPA from Swiss Accountancy Academy

More Information

Social Presence :

Prographics :

Exp : 15 Location : Seattle, Washington, United States Job Level : Leadership Designation : CFO & VP, Brand Expedia at Expedia Group
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sonia

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sonia take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sonia

Personality Compatibility


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