Catherine W. in

Catherine W.

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Marketing Automation Consultant at Sercante
📍 Greater Tampa Bay Area, United States

Catherine is a 5x certified Salesforce consultant at Sercante, specializing in Marketing Automation and AI. Recognized as a Salesforce Marketing Champion and Agentblazer Innovator, she helps organizations implement complex systems and speaks at industry events. She is a graduate of the University of South Florida.

Outside of work, Catherine enjoys gardening and exploring local parks with her dog. She is an avid listener of marketing and leadership audiobooks and podcasts. She is also passionate about leveraging her skills to assist nonprofit organizations.

Interesting fact: Catherine recently presented a session called “Nurture Campaign Blueprint” at the Florida Dreamin’ conference.

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Experience
13 Years
Current Role
Marketing Automation Consultant
Job Level
Mid-senior
Location
Greater Tampa Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Catherine cares about

Marketing Automation
Her core specialty is helping organizations transition between marketing automation platforms and configuring new systems like Salesforce Marketing Cloud Account Engagement for success.
AI in Marketing
Her focus has expanded to the intersection of Marketing Automation and AI, recently earning a Salesforce AI Associate certification to deepen her expertise.
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Career

Work history

9-2021
Marketing Automation Consultant
Sercante
4-2021 - 9-2021
Director of Demand Generation
JoVE
2-2019 - 4-2021
Marketing Automation Architect
Valpak
9-2016 - 2-2019
Lead Generation Specialist
Valpak
8-2015 - 9-2016
Digital Marketing Coordinator
University of South Florida
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
University of South Florida
Associates In Arts (A.A.)
Pasco-Hernando State College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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