Cathrine Baumann

Activist
DISC Type : Cd

People & Culture Business Partner at Heimstaden Bostad

Lund, Skåne County, Sweden

Overview

Cathrine Baumann is an experienced People & Culture Business Partner with over 25 years in HR, primarily within global industrial sectors in Sweden. A Lund University graduate, she specializes in strategic partnership, recruitment, and leadership development. Her career spans roles as HR Manager, Business Partner, and Director across various international companies.

She holds a certification as a Business Practitioner of Neuro-Linguistic Programming (NLP), blending psychological techniques with her HR expertise.

Personality Overview

Perfectionist

Observative

Meticulous

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Leadership Development
Has extensive experience specializing in leadership development and coaching managers in global companies.
Strategic Recruitment
Her background includes being a recruitment specialist, and she actively shares hiring posts for key positions in her network.
Competence Development
Identifies competence development as one of her key areas of expertise from her work as an HR specialist.

Media Appearances

Cathrine has no verified media appearances

Work History

1-2026
People & Culture Business Partner at Heimstaden Bostad
8-2024 - 12-2025
Interim Human Resource Manager at Alde International Systems AB
2-2021 - 5-2024
HR Director at TFS - Clinical Contract Resarch Organization
11-2019 - 2-2021
Global Human Resource Business Partner at SWEP
2-2019 - 7-2019
HR Business Partner for Sweden and Finland at LEMAN

Education

9-1992 - 1-1996
Bachelor of Science in Human Resources and Labour Relations from Lund University
1983 - 1985
U.C in Primary Education from Institut in Education - Lärarhögskolan i Malmö

More Information

Social Presence :

Prographics :

Exp : 6 Location : Lund, Skåne County, Sweden Job Level : N/A Designation : People & Culture Business Partner at Heimstaden Bostad
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Insights For Selling To Cathrine

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathrine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Cathrine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Cathrine move?

  • Their decision making speed is somewhere in the middle.
  • Can Cathrine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Cathrine

Personality Compatibility


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