Cathrine Dahl Sandegren

Critic
DISC Type : C

Kommunikationsdirektör at Trafikverket

Sweden

Overview

Cathrine Dahl Sandegren is the Communications Director at Trafikverket, the Swedish Transport Administration. With a background in business administration and extensive experience from senior roles at AFRY and SAS, she is an expert in leading strategic and corporate communications within the infrastructure and transport sectors.

Her role involves shaping Trafikverkets public narrative and building trust in Swedens long-term infrastructure planning. She is passionate about communicating how major projects contribute to a safe, green, and efficient transport system for everyone.

She recently moderated the high-profile contract signing ceremony for Swedens new national night trains, set to launch in 2030.

Personality Overview

ROI Driven

Information Seeker

Precise

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Strategic Communications
Her entire career is built on leading corporate, IR, and internal communications to shape public perception for major organizations like Trafikverket and AFRY.
Major Infrastructure Projects
Shares enthusiasm for and actively communicates about large-scale projects, such as the Fehmarn Belt tunnel and the procurement of new national night trains.
Building Public Trust
Her stated goal upon joining Trafikverket was to create engagement and trust around critical infrastructure issues and strengthen the agency's public image.

Media Appearances

Cathrine Sandegren ny kommunikationsdirektör på Trafikverket. Featured in Resumé

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Cathrine Sandegren ny kommunikationsdirektör på Trafikverket | Trafikverket. Featured in Trafikverket (via.tt.se)

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Hon blir Trafikverkets kommunikationschef. Featured in Dagens Opinion

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Work History

8-2025
Kommunikationsdirektör at Trafikverket
2-2019 - 5-2025
EVP and Head of Communications & Brand at AFRY
9-2016 - 2-2019
Corporate Communications Manager at AFRY
9-2013 - 9-2016
Corporate Communications Manager at SAS (Scandinavian Airlines)
5-2006 - 8-2013
Communicator, external and internal communication at Avega Group

Education

2002 - 2004
Graduate Diploma in Business Administration from Copenhagen Business School
2001 - 2002
Graduate Certificate in Business Administration from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sweden Job Level : N/A Designation : Kommunikationsdirektör at Trafikverket
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Insights For Selling To Cathrine

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathrine is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cathrine

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cathrine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cathrine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cathrine

Personality Compatibility


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