Cathrine Sandgren

Observer
DISC Type : ic

Nordic Brand Manager at Nestlé Health Science

Copenhagen Metropolitan Area, Denmark

Overview

Cathrine Sandgren is the Nordic Brand Manager at Nestlé Health Science, where she leads brand strategy for products like Resorb®. A graduate of Lund University, her career has progressed within Nestlé from Digital Specialist to Brand Manager, focusing on bringing health and wellness products to the consumer market.

She has a public-facing role, providing commentary on product launches and the importance of health topics like hydration and vitamin D, especially in relation to an active lifestyle during the winter months.

As a brand manager for Resorb®, she has been instrumental in expanding the products availability from pharmacies into the broader Norwegian grocery market.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Consumer Health Products
As the Brand Manager for Resorb®, she is actively involved in launching and promoting consumer-focused health products like hydration solutions.
Active Lifestyle Nutrition
She publicly discusses the nutritional needs of active individuals, such as maintaining hydration and vitamin D levels during winter activities.
Nordic Market Expansion
She has been a key part of the strategic initiative to launch and expand the Resorb® brand into the Norwegian grocery sector.

Media Appearances

Cathrine has no verified media appearances

Work History

2-2024
Nordic Brand Manager at Nestlé Health Science
2-2023 - 2-2024
Jr Brand Manager at Nestlé Health Science
4-2022 - 2-2023
Digital specialist at Nestlé Health Science
1-2020 - 4-2022
Kommunikatör at Skånes universitetssjukhus (Skåne University Hospital)
5-2018 - 8-2018
Customer Support Generalist at IKEA Sverige

Education

2020 - 2022
Onlinemarknadsföring from Medieinstitutet
2016 - 2019
Kandidatexamen from Lund University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Copenhagen Metropolitan Area, Denmark Job Level : Middle Designation : Nordic Brand Manager at Nestlé Health Science
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Insights For Selling To Cathrine

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathrine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cathrine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cathrine move?

  • They like to analyze well and then make their decisions.
  • Can Cathrine take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Cathrine

Personality Compatibility


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