Cathy Brennan

Commander
DISC Type : D

Advisory Board Member at SENDA

Belfast Metropolitan Area, United Kingdom

Overview

Cathy has no verified overview

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

10-2024
Advisory Board Member at SENDA
3-2024
Senior Financial Planner at Knightsbridge Wealth Management
9-2022 - 3-2025
Community Volunteer at Dress for Success Worldwide
7-2022
Founder | Financial Coach at Resourceful Planner
3-2018 - 1-2026
Founder of Lean In Women IN Finance NI Circle at Lean In

Education

9-2022 - 6-2023
MSc/Cert Executive Leadership from Ulster University
9-1994 - 6-1997
BA (Hons) Banking and Finance 2:1 & 1st Dissertation from Ulster University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Belfast Metropolitan Area, United Kingdom Job Level : Leadership Designation : Advisory Board Member at SENDA
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cathy

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cathy take some risk or not?

  • The risks don’t matter much to them.

You And Cathy

Personality Compatibility


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