Cathy Broderick

Researcher
DISC Type : Cs

Director Of Facilities at Kaplan, Inc.

Boca Raton, Florida, United States

Overview

Cathy has no verified overview

Personality Overview

Cost Conscious

Perfectionist

Detail Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

7-2022
Director Of Facilities at Kaplan, Inc.
9-2018
Corporate Facilities Manager at Kaplan
5-2017 - 9-2018
Assistant Facilities Manager at City of Boca Raton
4-2012 - 5-2017
Contract Administrator at City of Boca Raton
1990 - 1993
Sr. Information Systems Technologist at The Dow Chemical Company

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Florida Atlantic University - College of Business
1986 - 1989
Bachelor of Science (B.S.) from Limestone University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boca Raton, Florida, United States Job Level : Mid-senior Designation : Director Of Facilities at Kaplan, Inc.
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cathy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Cathy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Cathy

Personality Compatibility


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