Cathy Brooks

Trailblazer
DISC Type : DI

Founder at Unleashed Leadership LLC

Richmond, Virginia, United States

Overview

Cathy Brooks is an Executive Leadership and Communication Strategist and the founder of Unleashed Leadership LLC. A Northwestern University graduate, she leverages her background in journalism and technology to coach executives on streamlining processes and enhancing communication. People who have worked with her describe her as creative, intelligent, and a gifted connector.

Outside of her coaching practice, Cathys passion lies in the unique relationship between humans and dogs. This interest led her to found The Hydrant Club, an award-winning leadership and dog training facility. She is also a voiceover artist, an avid ice hockey fan, and enjoys classical music.

Cathy uses the dog-human relationship as a powerful metaphor to teach executive-level communication and leadership skills.

Personality Overview

Informal

Values Relationships

Achievement-Oriented

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Executive Communication
Her core expertise involves coaching leaders and designing workshops on brand narrative and effective communication strategies.
Human-Canine Dynamics
Founded The Hydrant Club and uses the dog-human relationship as a core metaphor in her "Voice of Leadership" curriculum.
Leadership Development
Has delivered over 1, 100 hours of executive coaching to entrepreneurs and leadership teams through her firm, Unleashed Leadership LLC.

Media Appearances

Cathy has no verified media appearances

Work History

9-2021
Founder at Unleashed Leadership LLC
2-2013 - 2-2023
Founder at The Hydrant Club
1-2019 - 1-2022
Hero Club Member at The Hero Club
1-2019 - 1-2022
Voiceover Talent at Whispering Dog Studios
1-2009 - 1-2013
Founder at Other Than That/Story Navigation

Education

9-1986 - 6-1990
Bachelor of Science - BS from Northwestern University
1986 - 1990
BSJ from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Founder at Unleashed Leadership LLC
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cathy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Cathy take some risk or not?

  • They can take risks if necessary.

You And Cathy

Personality Compatibility


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