Cathy Canning

Enigma
DISC Type : icd

Marketing Director at Westminster Communities of Florida

Orlando, Florida, United States

Overview

Cathy has no verified overview

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

2-2025
Marketing Director at Westminster Communities of Florida
10-2022 - 12-2024
Vice President, Marketing & Public Relations at Asbury Communities, Inc.
6-2022 - 10-2022
Senior Director, Marketing & Public Relations at Asbury Communities, Inc.
12-2017 - 6-2022
Director External Communications at Asbury Communities, Inc.
12-2012 - 12-2017
Communications Manager at Asbury Communities, Inc.

Education

Master's in Education (M.Ed.) from Towson University
Bachelor of Arts from St. Mary's College of Maryland

More Information

Social Presence :

Prographics :

Exp : 26 Location : Orlando, Florida, United States Job Level : Mid-senior Designation : Marketing Director at Westminster Communities of Florida
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cathy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cathy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cathy

Personality Compatibility


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