Cathy Derksen, Author, Speaker

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DISC Type : dc

Founder and CEO, Publishing and Mentorship at Inspired Tenacity

Surrey, British Columbia, Canada

Overview

Cathy Derksen is the Founder and CEO of Inspired Tenacity, where she helps women become published authors through mentorship and collaborative book projects. A multiple-time bestselling author and international speaker, she previously worked in financial planning and clinical genetics. People who have worked with her describe her as an incredible leader, visionary, and collaborator.

Living near Vancouver, Canada, Cathy is a mother to two children and two "fur-babies. " She is passionate about empowering women to find joy and fulfillment by sharing their personal stories. In her free time, she enjoys spending time in nature, traveling, and connecting with her global community.

Cathy made a significant career pivot after 25 years in medical genetics, moving into finance before finding her true calling in publishing and mentorship.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Women's Empowerment
Her company, Inspired Tenacity, is dedicated to helping women tap into their brilliance, find their voice, and share their stories with the world.
Collaborative Publishing
She has created a platform for women to co-author books, believing in the power of shared wisdom and the ripple effect of storytelling.
Midlife Reinvention
She frequently speaks about her own journey of reinventing her life and career in midlife and coaches other women to do the same.

Media Appearances

Inspired Tenacity | Thriving Matters Podcast. Featured in Podbean (Thriving Matters)

See Now

Work History

2-2021
Founder and CEO, Publishing and Mentorship at Inspired Tenacity
3-2017 - 3-2021
Financial Planner, RBC Financial Planning at RBC
6-2011 - 2-2017
Financial Planning Consultant at Investors Group Financial Services Inc.
1-1988 - 6-2011
Clinical Genetics Technologist and Educator at Clinical Genetics
Education Committee at Genome BC

Education

1982 - 1987
Bachelor of Science (BSc) from The University of British Columbia
1987 - 1988
Technical diploma in Clinical Genetics from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 37 Location : Surrey, British Columbia, Canada Job Level : Leadership Designation : Founder and CEO, Publishing and Mentorship at Inspired Tenacity
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Cathy

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • Their decision making speed is somewhere in the middle.
  • Can Cathy take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Cathy

Personality Compatibility


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