Cathy Foster in

Cathy Foster

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Director of Marketing at CSB-System North America
📍 Kannapolis, North Carolina, United States

Cathy Foster is a seasoned B2B marketing leader at CSB-System North America, specializing in go-to-market strategy and adapting AI for growth. A James Madison University graduate, she builds marketing teams from the ground up. Colleagues describe her as strategic, innovative, proactive, and a "mindmap master. "

She once achieved a remarkable 450% year-over-year increase in inbound leads by implementing targeted Account-Based Marketing strategies.

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Experience
23 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Kannapolis, North Carolina, United States
Personality Overview

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Communication Style
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Priorities

Topics Cathy cares about

AI in Marketing
Currently focused on adapting AI for maximum marketing growth, exploring how emerging tools can scale impact, streamline execution, and elevate strategy.
Go-to-Market Strategy
A growth-driven strategist who creates comprehensive go-to-market plans that translate complex solutions into clear business value for B2B and SaaS companies.
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Career

Work history

1-2026
Director of Marketing
CSB-System North America
1-2020 - 1-2026
Fractional CMO | B2B and Product Marketing Expert
Lift Marketing Consulting
2-2018 - 10-2019
Chief Marketing Officer
Accelerance
11-2016 - 2-2018
Vice President of Marketing
Accelerance
6-2016 - 11-2016
Director of Marketing
Accelerance
In the press

Media appearances

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Education
Bachelor's Degree
James Madison University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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