Cathy Foster

Initiator
DISC Type : Di

Director of Marketing at CSB-System North America

Kannapolis, North Carolina, United States

Overview

Cathy Foster is a seasoned B2B marketing leader at CSB-System North America, specializing in go-to-market strategy and adapting AI for growth. A James Madison University graduate, she builds marketing teams from the ground up. Colleagues describe her as strategic, innovative, proactive, and a "mindmap master. "


She once achieved a remarkable 450% year-over-year increase in inbound leads by implementing targeted Account-Based Marketing strategies.

Personality Overview

Impact-Oriented

Conviction Driven

Confident

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI in Marketing
Currently focused on adapting AI for maximum marketing growth, exploring how emerging tools can scale impact, streamline execution, and elevate strategy.
Go-to-Market Strategy
A growth-driven strategist who creates comprehensive go-to-market plans that translate complex solutions into clear business value for B2B and SaaS companies.
Building Marketing Teams
Has a proven history of establishing marketing departments from scratch, building and managing high-performing teams to enhance production quality and reporting.

Media Appearances

Cathy has no verified media appearances

Work History

1-2026
Director of Marketing at CSB-System North America
1-2020 - 1-2026
Fractional CMO | B2B and Product Marketing Expert at Lift Marketing Consulting
2-2018 - 10-2019
Chief Marketing Officer at Accelerance
11-2016 - 2-2018
Vice President of Marketing at Accelerance
6-2016 - 11-2016
Director of Marketing at Accelerance

Education

Bachelor's Degree from James Madison University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Kannapolis, North Carolina, United States Job Level : Mid-senior Designation : Director of Marketing at CSB-System North America
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Cathy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Cathy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Cathy

Personality Compatibility


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