Cathy Otten

Supporter
DISC Type : s

Director, Consumer Marketing - Dermatology at Regeneron

Fair Lawn, New Jersey, United States

Overview

Cathy Otten is the Director of Consumer Marketing for Dermatology at Regeneron, where she leverages her extensive experience in the pharmaceutical industry. Recognized as a PM360 Brand Champion, she is described by peers as competent, disciplined, and compassionate. She holds a Bachelor of Science from Ramapo College of New Jersey.

Honored as the 2025 Brand Champion in Dermatology by PM360, a leading life sciences marketing trade publication.

Personality Overview

Risk-averse

Social Proof Driven

Calm

They usually go by the book, following all rules and procedures.  They maintain good relationships with everyone, internally and externally. They are motivated by the potential impact of their decision on the organization.

Topics They Care About

Dermatology Marketing
She leads consumer marketing for dermatology at Regeneron and previously held a similar senior role at LEO Pharma, showing deep expertise in this therapeutic area.
Building Brands
Her work earned her the "2025 Brand Champion" award from PM360 and the "2021 Marketer of the Year" award at her previous company, highlighting her success.
Consumer Advertising
Her career has consistently focused on consumer-facing marketing roles within the pharmaceutical space, indicating a focus on direct-to-patient communication and engagement.

Media Appearances

Cathy has no verified media appearances

Work History

12-2025
Director, Consumer Marketing - Dermatology at Regeneron
9-2023 - 12-2025
Associate Director Consumer Marketing - Dermatology at Regeneron
10-2019 - 9-2023
Associate Director Consumer & Digital Marketing at LEO Pharma
2-2011 - 10-2019
VP Account Director at HyperPointe™
4-2008 - 1-2011
Senior Account Executive at Integrated Communications

Education

2001 - 2003
BS from Ramapo College of New Jersey

More Information

Social Presence :

Prographics :

Exp : 22 Location : Fair Lawn, New Jersey, United States Job Level : Mid-senior Designation : Director, Consumer Marketing - Dermatology at Regeneron
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Show willingness to accommodating their needs or requests
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions

DONT's

  • Don’t rush them to make quick decisions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Cathy

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Cathy take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Cathy

Personality Compatibility


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