Cathy Raef-Dunnigan

Observer
DISC Type : ic

Marketing Director at DeVry University

Naperville, Illinois, United States

Overview

Cathy has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

2004
Marketing Director at DeVry University
1-2004 - 10-2004
Advertising Manager - Colleges Division at Career Education Corporation
1-2001 - 4-2003
Vice President - Marketing at Argosy University

Education

Education details unavailable from Mundelein College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Naperville, Illinois, United States Job Level : Mid-senior Designation : Marketing Director at DeVry University
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cathy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They like to analyze well and then make their decisions.
  • Can Cathy take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Cathy

Personality Compatibility


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