Catie Neuwirth

Trailblazer
DISC Type : ID

Customer Marketing at Sierra

San Francisco Bay Area, United States

Overview

Catie is a customer marketing leader at Sierra who builds brands through genuine customer stories, a philosophy shes applied at companies like Under Armour and Glint. A graduate of The Johns Hopkins University, colleagues describe her as a passionate, creative, and intelligent marketing professional skilled in enabling sales teams.

She has a keen interest in the future of brand interaction, believing that AI agents will soon become a standard expectation for customer engagement.

Personality Overview

Values Relationships

Informal

Persuasive

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Customer Storytelling
Her core philosophy is that sharing authentic customer journeys—struggles and victories—builds a much deeper brand connection than product features.
AI in Customer Experience
Observing a rapid shift in enterprise appetite for AI, she believes conversational AI agents will become a consumer expectation for brands.
B2B Startup Marketing
She has specific experience as a consultant helping early-stage, AI-native B2B startups build their brand narrative and go-to-market strategy.

Media Appearances

Catie has no verified media appearances

Work History

2-2025
Customer Marketing at Sierra
4-2024 - 8-2024
Director of Corporate Marketing at Regrow Ag
11-2022 - 4-2024
Head of Content, Customer, & Corporate Marketing at SafeBase
10-2022
Content, Customer Advocacy, and Product Marketing Consultant at Freelance
9-2021 - 9-2022
Head of Customer Storytelling at BetterUp

Education

BA from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Francisco Bay Area, United States Job Level : Junior Designation : Customer Marketing at Sierra
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Insights For Selling To Catie

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Catie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Catie move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Catie take some risk or not?

  • They can take risks if necessary.

You And Catie

Personality Compatibility


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