Lucia Hegenbartova

Enigma
DISC Type : Dci

Chief Executive Officer at The Breath Lab

Berlin, Berlin, Germany

Overview

Lucia Hegenbartova is the CEO of The Breath Lab, leveraging 15+ years of experience building enterprise SaaS companies to help leaders enhance performance and resilience through evidence-based breathwork. Colleagues describe her as inspirational, passionate, and energetic. She holds a Masters degree and an AI Strategy certificate from MIT.

Lucia is deeply interested in technologies that expand human potential, from ancient wisdom like meditation to modern innovations like human-centric AI. She believes regenerative human growth lies at the intersection of both, a theme she explores in her writing and professional collaborations.

Unique fact: Lucia is a member of Mensa Germany, the high-IQ society.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Breathwork & Neuroscience
As CEO of The Breath Lab, she focuses on using functional breathing to improve cognitive performance, mental clarity, and resilience, combining it with neuroscience-based expertise.
Resilient Leadership
She is a keynote speaker on leadership performance and stress resilience, advocating that deeply human leadership is essential in a world moving towards automation.
Human-Centric AI
Holds an AI Strategy and Leadership certificate from MIT and is interested in exploring how AI can augment human intelligence and potential.

Media Appearances

Lucia has no verified media appearances

Work History

3-2020
Chief Executive Officer at The Breath Lab
6-2023 - 5-2024
Chief Growth Officer (CGO) at Doconomy
4-2020 - 7-2023
Chief Commercial Officer (CCO) at Dreams Technology
2-2017 - 3-2020
COO (Chief Operating Officer) / CRO (Chief Revenue Officer) at Contiamo - Maximize the impact of your data
3-2016 - 2-2017
VP Marketing at CrossEngage

Education

9-2008 - 5-2013
Master's degree from Ludwig-Maximilians-Universität München
6-2025 - 9-2025
AI Strategy and Leadership Program: Thriving in the New World of AI from MIT xPRO

More Information

Social Presence :

Prographics :

Exp : 8 Location : Berlin, Berlin, Germany Job Level : Leadership Designation : Chief Executive Officer at The Breath Lab
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Insights For Selling To Lucia

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucia is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lucia

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lucia move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lucia take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lucia

Personality Compatibility


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