Catina Artenant

Questioner
DISC Type : c

Director, Platform Engineer at Prudential Financial

New York City Metropolitan Area, United States

Overview

Catina is the Director of Platform Engineering for Talent Acquisition at Prudential Financial, where she leads AI-driven technology solutions. An expert in Workday with a PhD and MBA, she focuses on improving hiring through a people-process-tech approach. People who have worked with her describe her as enthusiastic, determined, and a goal-focused expert.

She is passionate about personal and professional development, recently co-leading a book discussion on "Atomic Habits" for Prudentials Women Empowered employee resource group. Her engagement with events like AfroTech highlights her interest in how technology continues to shape our lives and careers, especially promoting innovation and collaboration.

Her team at Prudential recently won two Candidate Experience Awards, underscoring her success in leveraging technology to transform the hiring journey.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in HR
Her role focuses on leading AI-driven technology solutions to transform the hiring journey and enhance personalization at Prudential.
Candidate Experience
Her team's recent win of two Candidate Experience Awards showcases her commitment to using technology to streamline and improve hiring processes.
Women's Empowerment
She recently co-led a book discussion on "Atomic Habits" for Prudential’s Women Empowered employee resource group.

Media Appearances

Catina has no verified media appearances

Work History

11-2022
Director, Platform Engineer at Prudential Financial
11-2020 - 11-2022
Product Manager-Talent Acquisition Technology at Prudential Financial
6-2019 - 11-2020
Software Engineer-HR IT at Guardian Life
10-2015 - 11-2020
Sr. IT Systems Analyst at Guardian Life
1-2015 - 10-2015
HR Operations/HRIS Analyst at Pontoon Solutions at Morgan Stanley

Education

2019 - 2024
Doctor of Philosophy - PhD from The University of Arizona Global Campus
2011 - 2013
MBA from The University of Arizona Global Campus

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Platform Engineer at Prudential Financial
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Insights For Selling To Catina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Catina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Catina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Catina

Personality Compatibility


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