Catrina Reingold

Wildcard
DISC Type : ics

Creative Director & Brand Strategist at CDR CREATIVE

New York, New York, United States

Overview

Catrina has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Catrina has no verified topics they care about

Media Appearances

Catrina has no verified media appearances

Work History

2019
Creative Director & Brand Strategist at CDR CREATIVE
2018 - 2019
Vice President of Design & Creative Director ll Private Label at Xcel Brands, Inc.
2015 - 2018
Vice President of Design & Creative Director || C.Wonder at Xcel Brands, Inc.
2014 - 2015
Director of Licensing & Brand Creative || Isaac Mizrahi at Xcel Brands, Inc.
2012 - 2014
Designer of Licencing & Brand Creative, Isaac Mizrahi at Xcel Brands, Inc.

Education

2019 - 2021
Master's degree from IE New York College
2002 - 2006
BFA from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Mid-senior Designation : Creative Director & Brand Strategist at CDR CREATIVE
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Insights For Selling To Catrina

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catrina is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Catrina

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Catrina move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Catrina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Catrina

Personality Compatibility


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