Catriona Tate

Trailblazer
DISC Type : ID

Sales Director UK&MEA at Accedo.tv

Hounslow, England, United Kingdom

Overview

Catriona Tate is a senior business development leader at Accedo. tv, specializing in TV technology and OTT streaming. A University of Oxford graduate, her career includes work with top clients like Disney, Sky, and the BBC. Colleagues describe her as a compassionate, strategic, and relentlessly positive team player.

She is passionate about fostering diversity within the broadcast media industry. She dedicates significant time to mentorship and advocacy, holding leadership and mentoring roles at Rise, a global group supporting women in broadcast technology, and mentoring university students entering the digital tech field.

Unique fact: Catriona is a key board member and mentor for Rise, an international advocacy group dedicated to achieving a gender-balanced workforce in media technology.

Personality Overview

Informal

Friendly But Fast

Assertive

They will bat for you if they come to believe in you.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

Women in Broadcasting
Serves as an Advisory Board Member, Sponsorship Lead, and Mentor for Rise, a global advocacy group that supports women working in the broadcast media technology sector.
Next-Generation TV
Her career is focused on the intersection of technology and television, with a fascination for how tech changes viewing habits and interaction with content.
Mentoring Talent
Actively mentors for two organizations: Rise, supporting women in broadcast, and Ravensbourne University, guiding BT apprentices in digital and technology solutions.

Media Appearances

Catriona has no verified media appearances

Work History

10-2021
Sales Director UK&MEA at Accedo.tv
10-2020
Sponsorship Lead, Advisory Board Member and Mentor. at Rise - a group for Women in Broadcast
11-2020 - 10-2021
Mentor - for BT Apprenticeship Degree Students. at Ravensbourne
10-2020 - 10-2021
Sales and Business Development Strategy Consultant at Freelance
10-2020 - 12-2020
Business Development Strategy at Take 1

Education

BA from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 5 Location : Hounslow, England, United Kingdom Job Level : Mid-senior Designation : Sales Director UK&MEA at Accedo.tv
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Insights For Selling To Catriona

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catriona is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Catriona

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Catriona move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Catriona take some risk or not?

  • If necessary, they will be ready to take risks.

You And Catriona

Personality Compatibility


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