Caylen Campbell

Go-getter
DISC Type : d

Director of Business Development & GTM Strategy, AWS at Coalfire

Seattle, Washington, United States

Overview

Caylen Campbell is the Director of Business Development & GTM Strategy at Coalfire, where she leads the strategic alliance with Amazon Web Services. She excels in applying Agile and PMI methodologies to spearhead organizational transformation and complex cybersecurity projects. Colleagues describe her as bright, energetic, and dedicated to her teams success.

Outside of work, Caylen is passionate about fostering a positive and inclusive workplace culture, having previously served as Coalfires DEI Lead. She has a creative side, having taken a course in voice-over work, and enjoys connecting with colleagues in fun ways, like dressing up for Halloween just to make them smile.

She has pursued training in voice-over acting, exploring a creative passion outside of her primary cybersecurity career.

Personality Overview

Direct & Candid

Decisive

Self-Confident

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AWS Partnership
Leads the strategic alliance between Coalfire and AWS, focusing on joint go-to-market strategies, marketplace acceleration, and delivering comprehensive cloud security solutions to enterprise clients.
Cybersecurity Compliance
Highlights the strategic importance of compliance frameworks like CMMC 2. 0, viewing readiness not just as a requirement but as a key competitive advantage for organizations.
Diversity & Inclusion
Previously served as Coalfire's DEI Lead and won a D&I award, demonstrating a sustained commitment to cultivating a culture that values and supports all employees.

Media Appearances

Caylen has no verified media appearances

Work History

1-2025
Director of Business Development & GTM Strategy, AWS at Coalfire
4-2024 - 1-2025
Change Management Program Manager & DEI Lead at Coalfire
2-2020 - 4-2024
Manager, Strategic Programs at Coalfire
7-2012 - 12-2014
Gallery Host / Night Auditor / Bar Tender at Hyatt Place

Education

2019 - 2023
Bachelor's degree from Bellevue College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director of Business Development & GTM Strategy, AWS at Coalfire
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Insights For Selling To Caylen

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caylen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Caylen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Caylen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Caylen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Caylen

Personality Compatibility


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