Cecília Rios Sibulka

Critic
DISC Type : C

Analista de marketing at Pinheiro Neto Advogados

São Paulo, São Paulo, Brazil

Overview

Cecília is a marketing analyst at Pinheiro Neto Advogados with extensive experience in the legal sector, having also worked at Mattos Filho. A graduate of FGV and Faculdade Cásper Líbero, she is described by colleagues as a committed, dedicated, and highly competent professional, particularly skilled in managing complex projects.

Outside of her direct role, Cecília shows a keen interest in the strategies of major global companies like Unilever and McKinsey & Company. She has also cultivated a creative skillset, completing courses in graphic design software including Adobe Illustrator, Photoshop, and Indesign, indicating a passion for visual communication.

She successfully coordinated the submission process for international rankings and publications across nearly 20 different areas of law for a major firm.

Personality Overview

Objective Thinker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Legal Marketing
Has built a career specializing in marketing for top-tier Brazilian law firms, including Pinheiro Neto and Mattos Filho.
International Rankings
Praised for her ability to perfectly and punctually coordinate submissions for the main legal rankings and publications.
Graphic Design
Has completed courses in Adobe Illustrator, Photoshop, and Indesign, indicating a proficiency and interest in visual design and branding.

Media Appearances

Cecília has no verified media appearances

Work History

5-2017
Analista de marketing at Pinheiro Neto Advogados
11-2016 - 4-2017
Consultora de Marketing Jurídico - Especialista em Publicações Internacionais at Consultoria em Marketing Jurídico
7-2015 - 10-2016
Analista de Marketing at Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados
7-2014 - 7-2015
Assistente de Marketing at Greco, Rodrigues, Vizentim Advogados
11-2012 - 11-2013
Assistente de Comunicação e Marketing at Têxtil J Serrano

Education

2018 - 2019
Pós-graduação from FGV - Fundação Getulio Vargas
2010 - 2013
Publicidade e Propaganda from Faculdade Cásper Líbero

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Analista de marketing at Pinheiro Neto Advogados
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Insights For Selling To Cecília

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecília is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cecília

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cecília move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cecília take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cecília

Personality Compatibility


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