Astrid Bloor

Initiator
DISC Type : Di

International Marketing Consultant at IMS Ltd

Burton Upon Trent, England, United Kingdom

Overview

Astrid Bloor is a bilingual (English/German) International Marketing Executive specializing in launching products in untapped UK and German markets. A Business Graduate from Düsseldorf University of Applied Sciences, she has extensive experience in customer acquisition and cross-channel growth. Colleagues describe her as strategic, creative, driven, and collaborative.

She played a key role in launching HomeServe in Germany, leading the development and UX-focused setup of the companys German website.

Personality Overview

Risk-Accepting

Friendly Challenger

Conviction Driven

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

International Marketing
Expertise in adapting and implementing multi-faceted marketing strategies for both the UK and German markets.
New Market Entry
Focuses on launching and establishing new products and services in untapped markets, as demonstrated with her work for HomeServe Germany.
Customer-Centric Strategy
Aligns marketing efforts with eliminating customer pain points and develops campaigns based on customer and market data.

Media Appearances

Astrid has no verified media appearances

Work History

4-2022
International Marketing Consultant at IMS Ltd
6-2013 - 11-2021
Senior Marketing Manager, Customer Acquisition and New Propositions at HomeServe UK
3-2010 - 3-2012
Senior Marketing Manager - Customer Value at HomeServe UK
5-2006 - 3-2010
Senior Marketing Manager - Acquisition at HomeServe UK
9-2005 - 5-2006
Product Delivery Manger - Savings and product Services at Barclays

Education

Business Graduate from Düsseldorf University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 20 Location : Burton Upon Trent, England, United Kingdom Job Level : N/A Designation : International Marketing Consultant at IMS Ltd
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Insights For Selling To Astrid

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Astrid is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Astrid

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Astrid move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Astrid take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Astrid

Personality Compatibility


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