Cecilia Bersani

Critic
DISC Type : C

Executive Director, Solution Architect Team at JMA Wireless

Bologna, Emilia-Romagna, Italy

Overview

Cecilia Bersani is the Executive Director of the Solution Architect Team at JMA Wireless, specializing in DAS, 5G, and vRAN technologies. A PMP-certified graduate of the University of Bologna, she is recognized for building her department with a focus on delivering technical solutions through trusted partnerships rather than simply selling products.

She is passionate about fostering a strong team culture, expressing immense pride in her teams growth and capabilities. Cecilia draws inspiration from passionate and competent leaders in other industries, believing that a combination of heart and mind is a recipe for success. She is focused on building a great future with her team in their Bologna office.

Unique fact: Cecilia successfully proposed the creation of her technical support team during her initial interview, envisioning a group that would create solutions for customers.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Team Leadership
Her public posts frequently express pride in her growing team, their new office, and the collaborative culture they are building together.
Customer Partnerships
She strongly believes in delivering technical solutions to solve customer needs by creating partnerships built on trust, a philosophy she has held since starting her team.
5G & RAN Technology
Her role and stated expertise focus on cutting-edge wireless technologies, including Distributed Antenna Systems (DAS), 4G, 5G, and Virtualized RAN (vRAN).

Media Appearances

Cecilia has no verified media appearances

Work History

1-2021
Executive Director, Solution Architect Team at JMA Wireless
2-2013 - 12-2020
Director, DAS Design Engineering Team at JMA Wireless
1-2009 - 1-2013
DAS Design Engineer at JMA Wireless

Education

10-2005 - 10-2007
Master's degree from Alma Mater Studiorum – Università di Bologna
10-2002 - 7-2005
Bachelor's degree from Alma Mater Studiorum – Università di Bologna

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bologna, Emilia-Romagna, Italy Job Level : Senior Designation : Executive Director, Solution Architect Team at JMA Wireless
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cecilia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cecilia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cecilia

Personality Compatibility


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