Cecilia González Amado

Critic
DISC Type : C

CEO at Verizia

New York, New York, United States

Overview

Cecilia González Amado is the CEO and Co-Founder of Verizia, where she champions the idea of "language as infrastructure. " With 15 years in the localization industry, she focuses on blending AI with human expertise to foster global growth for brands. She holds a postgraduate diploma in Executive Management from Universidad Católica de Córdoba.

Cecilia is a published author, having co-written a book on political communication in Latin America. Her writing and social media posts reveal a deep interest in how culture, language, and global business strategy intersect, particularly analyzing the successes and failures of major international brands.

Unique fact: She co-authored the book "Comunicación Política en Latinoamérica - Gestión, Campañas y TICs. "

Personality Overview

Precise

Objective Thinker

Information Seeker

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Global Localization Strategy
Analyzes localization wins and costly translation mistakes from major brands like Nike, Pepsi, and McDonald's, emphasizing that language is a foundation for global business.
AI in Translation
Advocates for combining AI-powered innovation with human expertise, often warning executives about the financial risks of over-relying on basic tools like Google Translate for business.
Cultural Adaptation
Focuses on moving beyond simple translation to achieve authentic local resonance, referencing the need to recreate humor and cultural nuances for new markets.

Media Appearances

Cecilia has no verified media appearances

Work History

1-2017
CEO at Verizia
7-2014 - 1-2017
Customer Development Manager - Europe & Latin America at Latam Translations - Translation & Localization Agency
9-2010 - 1-2017
Customer Development Manager - Latin America at Latam Translations - Translation & Localization Agency
9-2008 - 10-2010
Office Manager at EF Education First
6-2007 - 8-2008
Media & Communication Officer - Argentina at IED Istituto Europeo di Design

Education

2007 - 2008
Postgraduate Diploma in Executive Management (PGDipEM) from Universidad Católica de Córdoba
2000 - 2006
Bachelor's degree in Public Relations (PR) from Universidad Empresarial 'Siglo 21'​

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Leadership Designation : CEO at Verizia
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cecilia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cecilia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cecilia

Personality Compatibility


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