Cecilia González Amado in

Cecilia González Amado

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CEO at Verizia
📍 New York, New York, United States

Cecilia González Amado is the CEO and Co-Founder of Verizia, where she champions the idea of "language as infrastructure. " With 15 years in the localization industry, she focuses on blending AI with human expertise to foster global growth for brands. She holds a postgraduate diploma in Executive Management from Universidad Católica de Córdoba.

Cecilia is a published author, having co-written a book on political communication in Latin America. Her writing and social media posts reveal a deep interest in how culture, language, and global business strategy intersect, particularly analyzing the successes and failures of major international brands.

Unique fact: She co-authored the book "Comunicación Política en Latinoamérica - Gestión, Campañas y TICs. "

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Experience
18 Years
Current Role
CEO
Job Level
Leadership
Location
New York, New York, United States
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Priorities

Topics Cecilia cares about

Global Localization Strategy
Analyzes localization wins and costly translation mistakes from major brands like Nike, Pepsi, and McDonald's, emphasizing that language is a foundation for global business.
AI in Translation
Advocates for combining AI-powered innovation with human expertise, often warning executives about the financial risks of over-relying on basic tools like Google Translate for business.
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Career

Work history

1-2017
CEO
Verizia
7-2014 - 1-2017
Customer Development Manager - Europe & Latin America
Latam Translations - Translation & Localization Agency
9-2010 - 1-2017
Customer Development Manager - Latin America
Latam Translations - Translation & Localization Agency
9-2008 - 10-2010
Office Manager
EF Education First
6-2007 - 8-2008
Media & Communication Officer - Argentina
IED Istituto Europeo di Design
In the press

Media appearances

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Education
2007 - 2008
Postgraduate Diploma in Executive Management (PGDipEM)
Universidad Católica de Córdoba
2000 - 2006
Bachelor's degree in Public Relations (PR)
Universidad Empresarial 'Siglo 21'​
Social presence
in
Behavioral profile

DISC profile (public)

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