Cecilia González Amado is the CEO and Co-Founder of Verizia, where she champions the idea of "language as infrastructure. " With 15 years in the localization industry, she focuses on blending AI with human expertise to foster global growth for brands. She holds a postgraduate diploma in Executive Management from Universidad Católica de Córdoba.
Cecilia is a published author, having co-written a book on political communication in Latin America. Her writing and social media posts reveal a deep interest in how culture, language, and global business strategy intersect, particularly analyzing the successes and failures of major international brands.
Unique fact: She co-authored the book "Comunicación Política en Latinoamérica - Gestión, Campañas y TICs. "
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Experience
18 Years
Current Role
CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview
How Cecilia shows up
Precise
Objective Thinker
Information Seeker
They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.
Priorities
Topics Cecilia cares about
Global Localization Strategy
Analyzes localization wins and costly translation mistakes from major brands like Nike, Pepsi, and McDonald's, emphasizing that language is a foundation for global business.
AI in Translation
Advocates for combining AI-powered innovation with human expertise, often warning executives about the financial risks of over-relying on basic tools like Google Translate for business.
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Career
Work history
1-2017
CEO
Verizia
7-2014 - 1-2017
Customer Development Manager - Europe & Latin America
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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