Cecilia McDonnell

Visionary
DISC Type : Ds

LinkedIn Marketing and Engagement Strategist at LinkedIn for GovCon | Marketing Visibility for Government Contractors

Greater Montreal Metropolitan Area, Canada

Overview

Cecilia McDonnell is a LinkedIn visibility strategist who helps small government contractors enhance their presence to attract federal buyers. Described by others as dynamic and a "game changer, " she holds an MBA and focuses on adapting marketing strategies for AI-driven search environments.

Formerly the Executive Director of the Charles Schwab Corporation Foundation, Cecilia has a deep background in non-profit leadership, helping to raise millions for organizations like the American Red Cross. She also has a passion for Irish culture, having run an agency for Irish artists.

Unique fact: Cecilia produced a feature-length, trilingual documentary about an Irish family who shipwrecked off the coast of Quebec during the Great Famine.

Personality Overview

Risk Tolerant

Fast But Thoughtful

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

GovCon Visibility
Specializes in helping small and diverse businesses (8a, WOSB, etc. ) leverage LinkedIn to connect with federal buyers and teaming partners.
AI in Marketing
Focuses on adapting marketing to AI-driven search algorithms, specifically advising on how to build topical authority for LinkedIn's 360Brew system.
Small Business Growth
Dedicated to teaching marketing and business development skills that empower small businesses to win more government contracts.

Media Appearances

Cecilia has no verified media appearances

Work History

LinkedIn Marketing and Engagement Strategist at LinkedIn for GovCon | Marketing Visibility for Government Contractors
8-2018
GovCon Visibility & Social Media Strategist at GovCon Chamber
7-2024 - 9-2025
Co-Founder at GovCon in a Box
1-2018 - 12-2021
Executive Producer | Documentary | Lost Children of the Carricks at Celtic Crossings Productions
Executive Producer at Celtic Crossings Productions

Education

Bachelor of Business Administration - BBA from Loyola Marymount University, College of Business Administration
Master of Business Administration - MBA from Golden Gate University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Montreal Metropolitan Area, Canada Job Level : Junior Designation : LinkedIn Marketing and Engagement Strategist at LinkedIn for GovCon | Marketing Visibility for Government Contractors
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cecilia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cecilia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cecilia

Personality Compatibility


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