Cecilia Mercado

Critic
DISC Type : C

LATAM HEAD OF MARKETING, D2C & LICENSING at Wilson Sporting Goods Co.

Mexico City, Mexico

Overview

Cecilia has no verified overview

Personality Overview

Precise

Negotiator

Critic

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Cecilia has no verified topics they care about

Media Appearances

Cecilia has no verified media appearances

Work History

5-2022
LATAM HEAD OF MARKETING, D2C & LICENSING at Wilson Sporting Goods Co.
10-2020
LATAM HEAD OF MARKETING at Wilson Sporting Goods Co.
12-2014 - 10-2020
LATAM BRAND MANAGER FOR RACQUET SPORTS at Wilson Sporting Goods Co.
8-2012 - 12-2014
MARKETING SPECIALIST ON-PREMISE at Pernod Ricard Mexico
1-2011 - 7-2012
JR MARKETING MANAGER at Telcel

Education

2015 - 2017
Especialidad en Administración de Proyectos from Universidad Panamericana
2015 - 2017
Maestría en Estrategias Comerciales from Universidad Panamericana

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City, Mexico Job Level : Mid-senior Designation : LATAM HEAD OF MARKETING, D2C & LICENSING at Wilson Sporting Goods Co.
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cecilia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cecilia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cecilia

Personality Compatibility


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