Cecilia Siliceo Lozano

Critic
DISC Type : C

Subdirectora de operaciones at H-E-B

Monterrey, Nuevo León, Mexico

Overview

Cecilia is a retail executive with 16 years of experience at global companies like H-E-B and Walmart. As Operations Subdirector at H-E-B, she leverages her MBA and engineering background to lead large-scale operations. Colleagues describe her as a strategic, passionate, and results-oriented leader with a drive for innovation.

She is deeply passionate about building and celebrating high-performance teams, frequently sharing their successes and milestones. Her certifications in Design Thinking and creative leadership suggest a personal interest in developing innovative strategies and fostering a positive, collaborative work environment to achieve outstanding results.

Unique fact: She has managed a P&L of over $6.5 billion pesos and led a team of more than 10,000 employees across 95 stores.

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Team Building
Her public posts consistently celebrate team achievements, kick-offs, and building high-performance teams, highlighting this as a core value.
Retail Operations
Her entire career is focused on optimizing commercial, operational, and logistical plans for hundreds of retail stores at H-E-B and Walmart.
Customer Experience
A former colleague noted her "complete obsession" with customers, and she writes about creating great experiences for shoppers in her stores.

Media Appearances

Espacios x la Inclusión: Mujeres que inspiran. Featured in HEB México

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Foro El Rol de la Mujer en los Negocios. Featured in HEB México

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Work History

11-2020
Subdirectora de operaciones at H-E-B
11-2020 - 1-2023
Operaciones at HEB México
2-2017 - 1-2020
Central Operations Director at Walmart
1-2015 - 2-2017
Operations Director Superama at Walmart
6-2013 - 12-2014
Deputy Director of Strategic Planning and Innovation at Walmart

Education

Master of Business Administration - MBA from Universidad Anáhuac
Electrical Mechanical Engineering Industrial Area from Universidad Anáhuac

More Information

Social Presence :

Prographics :

Exp : 22 Location : Monterrey, Nuevo León, Mexico Job Level : N/A Designation : Subdirectora de operaciones at H-E-B
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cecilia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cecilia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cecilia

Personality Compatibility


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