Cedric Thefaine

Questioner
DISC Type : c

Directeur marketing at ESTAV

Greater Paris Metropolitan Region, France

Overview

Cédric is the International Marketing & Communication Manager at Peugeot Motocycles Groupe. His background includes co-founding a digital agency and managing complex projects for automotive brands. With a Masters from the University of the Arts London, colleagues describe him as proactive, determined, and a trusted digital expert.


Before his current role, he co-founded and served as President of his own digital strategy and communication agency, D-STORY.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

International Marketing
His current role at Peugeot Motocycles is focused on managing global marketing and communications, indicating a key professional interest in expanding brand presence across borders.
Digital Strategy
Having co-founded a digital agency and served as Head of Digital, he possesses deep expertise in developing and executing comprehensive online strategies.
Team Leadership
Recommendations praise his ability to challenge collaborators, foster autonomy, and manage teams effectively, highlighting a focus on developing people.

Media Appearances

Cedric has no verified media appearances

Work History

11-2021 - 8-2023
Directeur marketing at ESTAV
11-2019 - 10-2021
Head Of Digital | COO at Conceptory
11-2019 - 10-2021
Co-fondateur & Président at D-STORY
11-2016 - 11-2019
Partner - EVENTUALLY at Eventually Partners
6-2015 - 11-2016
Directeur conseil at Havas Paris

Education

2008 - 2009
Master 2 from University of the Arts London
2006 - 2008
Bachelor et Master 1 from Sup de Pub

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Paris Metropolitan Region, France Job Level : N/A Designation : Directeur marketing at ESTAV
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Insights For Selling To Cedric

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cedric is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cedric

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cedric move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cedric take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cedric

Personality Compatibility


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