Ceren Doganay-Karaca

Inspirer
DISC Type : di

Senior Director, Global Client Partnerships at The Trade Desk

London, England, United Kingdom

Overview

Ceren has no verified overview

Personality Overview

Achievment Oriented

Confident & Optimistic

Charming & Persuasive

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Ceren has no verified topics they care about

Media Appearances

Ceren has no verified media appearances

Work History

9-2025
Senior Director, Global Client Partnerships at The Trade Desk
10-2021 - 4-2025
Global Agency Development Lead at Meta
9-2021 - 12-2023
Co-lead, London Social Good Committee at Meta
5-2013 - 10-2021
Agency Development Lead, EMEA at Meta
2-2008 - 5-2013
Global Digital Director at MindShare

Education

2002 - 2004
MSc from London South Bank University
1997 - 2002
Bachelor's degree from Marmara University

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director, Global Client Partnerships at The Trade Desk
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Insights For Selling To Ceren

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ceren is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ceren

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ceren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ceren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ceren

Personality Compatibility


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