CESAR FRAILE

Questioner
DISC Type : c

Export Area Manager at HIJOS DE SALVADOR RODRIGUEZ SA

Santa Cristina de la Polvorosa, Castilla and Leon, Spain

Overview

Cesar Fraile is a seasoned Export Area Manager at Hijos de Salvador Rodríguez S. A. (Quesos El Pastor), focusing on markets in Asia, Southern Africa, and Southeastern Europe. A law graduate from the Universidad de Valladolid, his career is dedicated to international trade, from public promotion agencies to private sector roles. Colleagues describe him as competent, professional, and consistent.

He has built a career focused on helping Spanish SMEs, particularly in the food and wine sector, to expand into global markets through strategic export management and internationalization services.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

International Trade
His entire career, spanning public and private sectors, has been dedicated to facilitating and managing international commerce for Spanish companies.
Export Management
Currently manages export operations for a major cheese producer and previously directed international sales for a winery, demonstrating deep expertise in export strategy and execution.
SME Internationalization
He founded a consultancy and worked for a Chamber of Commerce with the specific goal of helping small and medium-sized enterprises navigate the complexities of exporting.

Media Appearances

CESAR has no verified media appearances

Work History

5-2015
Export Area Manager at HIJOS DE SALVADOR RODRIGUEZ SA
7-2014 - 4-2015
DIRECTOR COMERCIAL - EXPORT MANAGER at BODEGAS ALTOGRANDE
1-2013 - 5-2015
Director at Inter-World. International Services
1-2010 - 10-2012
JEFE DE AREA INTERNACIONALIZACION at CAMARA OFICIAL DE COMERCIO E INDUSTRIA DE VALLADOLID
8-2003 - 1-2010
TECNICO COMERCIO EXTERIOR (Alimentación y Vinos) at Ade Internacional Excal S.A.

Education

Licenciado en Derecho from Universidad de Valladolid
Licenciatura from Universidad de Valladolid

More Information

Social Presence :

Prographics :

Exp : 24 Location : Santa Cristina de la Polvorosa, Castilla and Leon, Spain Job Level : Middle Designation : Export Area Manager at HIJOS DE SALVADOR RODRIGUEZ SA
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Insights For Selling To CESAR

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with CESAR is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from CESAR

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will CESAR move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can CESAR take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And CESAR

Personality Compatibility


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