Chad Deering

Questioner
DISC Type : c

Sr. Account Executive, AppFolio Investment Manager at AppFolio, Inc.

Santa Barbara, California, United States

Overview

Chad Deering is a Senior Account Executive at AppFolio with over 11 years of experience, specializing in the real estate investment management sector. He is a consistent top performer and five-time Presidents Club winner, focusing on helping firms scale their fundraising, operations, and investor relations. He holds a Series 65 certification and a Bachelors from Westmont College.

He was the first Account Executive for the AppFolio Investment Manager product, pioneering its market presence.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Real Estate Investment
He works directly with real estate investment firms, helping them manage their portfolios and scale capital effectively.
Investor Relations
A core part of his role involves improving investor communication and reporting for real estate firms.
AI in Real Estate
He recently expressed a keen interest in discussing AI solutions for real estate investment management at industry events.

Media Appearances

Chad has no verified media appearances

Work History

1-2023
Sr. Account Executive, AppFolio Investment Manager at AppFolio, Inc.
10-2021 - 1-2023
Account Executive II, AppFolio Investment Manager at AppFolio, Inc.
2-2019 - 9-2021
Account Executive, AppFolio Investment Manager at AppFolio, Inc.
1-2019 - 1-2019
Corporate Inside Sales Representative, AppFolio Property Manager at AppFolio, Inc.
8-2017 - 12-2018
Inside Sales Representative II, AppFolio Property Manager at AppFolio, Inc.

Education

Bachelor of Arts from Westmont College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Santa Barbara, California, United States Job Level : Middle Designation : Sr. Account Executive, AppFolio Investment Manager at AppFolio, Inc.
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chad take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Chad

Personality Compatibility


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