Chad Lacek

Supporter
DISC Type : s

Chief Executive Officer at Recora Inc.

Elgin, Illinois, United States

Overview

Chad Lacek is a U.S. Marine Corps veteran and former electrical engineer who is now the CEO of Recora and its two sister companies. An acquisition entrepreneur, he follows a "Buy Then Build" strategy, acquiring established businesses with existing infrastructure and cash flow to then foster growth in sectors like healthcare, manufacturing, and defense.

Outside of his professional life, he is deeply involved in the veteran community, participating in groups like the Institute for Veterans and Military Families. His interests include tactical defense systems, and he has also done voice-over work. He has held leadership roles in community organizations, including the Scottish Rite.

Unique fact: Chad is a past Sovereign Prince of the Chicago Council of Princes of Jerusalem, a Masonic organization.

Personality Overview

Procedural

Thoughtful In Approach

Calm

Their motivation stems from the impact that their decisions can have on the organization.
  They prefer to follow rules and procedures. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Veteran Entrepreneurship
As a Marine Corps veteran turned CEO, he actively participates in veteran business networks and has spoken on podcasts like "Veteran Led" about his journey.
Aging in Place Tech
A core focus of his business is providing sensor-based wellness monitoring to help elderly and disabled individuals live independently at home with dignity.
'Buy Then Build' Strategy
He is a proponent of acquiring existing, profitable companies rather than starting from scratch, a philosophy he applied to purchase his three manufacturing businesses.

Media Appearances

Chad has no verified media appearances

Work History

7-2024
Chief Executive Officer at Recora Inc.
2-2019 - 3-2022
Director Of Electrical Engineering at Graphic Innovators Inc.

Education

Chad has no verified education history

More Information

Social Presence :

Prographics :

Exp : 4 Location : Elgin, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at Recora Inc.
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Talk about refund and cancellation policy if the need arises
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Chad

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Chad take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Chad

Personality Compatibility


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