Chaeyoung Lee in

Chaeyoung Lee

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Head of Brand & Product marketing manager at LG Electronics UK
📍 Bierton, England, United Kingdom

Chaeyoung is an experienced product marketing expert specializing in the consumer electronics industry. With a history at major brands like LG Electronics and BSH, she excels in commercial strategy, new product launches, and marketing communication. She holds a Bachelors Degree from Soongsil University and is skilled in leveraging consumer insights for growth.

While her professional focus is clear, she shows an interest in the strategies of major global companies outside her immediate industry, such as Johnson & Johnson and Vodafone. This suggests a broader curiosity about multinational brand management and diverse market approaches.

She was instrumental in the launch of a major innovative product at Bosch, an experience she found highly rewarding.

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Experience
17 Years
Current Role
Head of Brand & Product marketing manager
Job Level
Mid-senior
Location
Bierton, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Chaeyoung cares about

Product Launch Strategy
Her profile highlights extensive experience and specialization in new product launching within the consumer goods sector.
Consumer Electronics
She has a demonstrated history of working in and shaping marketing strategies for the consumer electronics industry.
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Career

Work history

12-2023
Head of Brand & Product marketing manager
LG Electronics UK
12-2020 - 11-2023
Category Manager
BSH UK & Ireland
5-2019 - 11-2020
Brand & Product marketing manager -Home Appliance
LG Electronics
10-2013 - 5-2019
Go To Market Manager -Home Appliance.
LG Electronics
4-2008 - 10-2013
Assistant Product Manager
LG Electronics
In the press

Media appearances

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Education
2000 - 2004
Bachelor’s Degree
Soongsil University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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