Chaeyoung Lee

Evaluator
DISC Type : csd

Head of Brand & Product marketing manager at LG Electronics UK

Bierton, England, United Kingdom

Overview

Chaeyoung is an experienced product marketing expert specializing in the consumer electronics industry. With a history at major brands like LG Electronics and BSH, she excels in commercial strategy, new product launches, and marketing communication. She holds a Bachelors Degree from Soongsil University and is skilled in leveraging consumer insights for growth.

While her professional focus is clear, she shows an interest in the strategies of major global companies outside her immediate industry, such as Johnson & Johnson and Vodafone. This suggests a broader curiosity about multinational brand management and diverse market approaches.

She was instrumental in the launch of a major innovative product at Bosch, an experience she found highly rewarding.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Product Launch Strategy
Her profile highlights extensive experience and specialization in new product launching within the consumer goods sector.
Consumer Electronics
She has a demonstrated history of working in and shaping marketing strategies for the consumer electronics industry.
Go-to-Market Execution
Previously held the title of Go-To-Market Manager at LG Electronics, focusing on commercial aspects of new product introductions.

Media Appearances

Chaeyoung has no verified media appearances

Work History

12-2023
Head of Brand & Product marketing manager at LG Electronics UK
12-2020 - 11-2023
Category Manager at BSH UK & Ireland
5-2019 - 11-2020
Brand & Product marketing manager -Home Appliance at LG Electronics
10-2013 - 5-2019
Go To Market Manager -Home Appliance. at LG Electronics
4-2008 - 10-2013
Assistant Product Manager at LG Electronics

Education

2000 - 2004
Bachelor’s Degree from Soongsil University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bierton, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand & Product marketing manager at LG Electronics UK
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Insights For Selling To Chaeyoung

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chaeyoung is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chaeyoung

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chaeyoung move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chaeyoung take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chaeyoung

Personality Compatibility


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