Nicolò Agazzi

Wildcard
DISC Type : cis

Senior Brand and Marketing Manager (TV and Audio) - UK & Ireland at LG Electronics

Guildford, England, United Kingdom

Overview

Nicolò is a Senior Brand and Marketing Manager at LG Electronics for the UK & Ireland, specializing in the TV and Audio sectors. He has a proven record of launching new products and driving significant business growth, backed by an MBA from EU Business School.

He has an entrepreneurial background, having founded Agazzi Designs, where he led innovation, marketing, and sales. This experience highlights his passion for building concepts from the ground up and his deep understanding of the entire business lifecycle, beyond just marketing.

He was named “LG Employee of the Year” after his efforts led to a 36% increase in OLED TV revenue in a single year.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Consumer-Centric Campaigns
His professional summary emphasizes a "consumer-centric approach" and executing record-breaking campaigns across both ATL and BTL channels.
Product Launches
He has expertise in leading and planning "aggressive new product launches", a key part of his role in the competitive electronics market.
TV & Audio Market
His entire career at LG has been focused on the TV and Audio categories, indicating deep domain expertise and interest in this specific sector.

Media Appearances

Nicolò has no verified media appearances

Work History

1-2022
Senior Brand and Marketing Manager (TV and Audio) - UK & Ireland at LG Electronics
11-2019 - 12-2021
Brand and Marketing Manager (TV and Audio) - UK & Ireland at LG Electronics
2016 - 2019
Founder - Head of Innovation, Marketing and Sales at Agazzi Designs
2015 - 2016
Product Manager at Aqualisa Products Limited
2011 - 2012
Junior Account Manager at Vetreria Fiorenza

Education

2014 - 2015
Master of Business Administration - MBA from EU Business School
2009 - 2013
Bachelor's degree from Università degli Studi di Bergamo

More Information

Social Presence :

Prographics :

Exp : 6 Location : Guildford, England, United Kingdom Job Level : Middle Designation : Senior Brand and Marketing Manager (TV and Audio) - UK & Ireland at LG Electronics
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Insights For Selling To Nicolò

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolò is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nicolò

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Nicolò move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Nicolò take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nicolò

Personality Compatibility


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