Chaitanya Muppala

Examiner
DISC Type : cs

Founder at Manam Chocolate

Hyderabad, Telangana, India

Overview

Chaitanya Muppala is the founder of Manam Chocolate and Distinct Origins, and CEO of his familys business, Almond House. He is a second-generation food entrepreneur elevating Indian cacao on the global stage. He is a graduate of the University of British Columbia and completed the Stanford Seed Transformation Program.

Outside of his primary businesses, Chaitanya is a passionate advocate for the craft chocolate movement, creating immersive and educational consumer experiences. An avid driver, he once drove from Hyderabad to Bangkok. He spends his weekends visiting the cacao farms he partners with, integrating his personal interests with his work.

He is Indias first Level 3 Certified Chocolate Taster from the International Institute of Chocolate and Cacao Tasting.

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Indian Craft Chocolate
His mission is to establish a global reputation for Indian cacao and create a new category for fine-flavour chocolate from India, rivaling established European standards.
Sustainable Agriculture
He founded Distinct Origins to build a transparent, ethical supply chain, working directly with over 150 farmers in West Godavari to improve cacao quality and ensure fair trade.
Brand Creation
As a second-generation entrepreneur, he has scaled his family's business, Almond House, and launched multiple new food brands, including Manam Chocolate and Indulge ice cream.

Media Appearances

CT Exclusive: Manam Chocolate Opens In Delhi And Its Founder Chaitanya Opens Up About Farmers And The Road From Fruit To Bar. Featured in Curly Tales

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Manam Chocolate: Tapping Into The ‘Craft’ Of Indian Chocolate With Chaitanya Muppala. Featured in Unstumbled

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Chaitanya Muppala Of Manam Chocolate Offers A Delicious Insight Into The World Of Indian Craft Chocolate. Featured in Slurrp

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Work History

4-2021
Founder at Manam Chocolate
4-2021
Founder at Distinct Origins
1-2014
CEO at Almond House
2014 - 3-2015
Owner at Yellow Submarine

Education

Stanford Seed Transformation Program from Stanford University Graduate School of Business
2010 - 2014
Bachelor of Commerce from Sauder School of Business, University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hyderabad, Telangana, India Job Level : Leadership Designation : Founder at Manam Chocolate
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Insights For Selling To Chaitanya

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chaitanya is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Chaitanya

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Chaitanya move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Chaitanya take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Chaitanya

Personality Compatibility


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