Chandler is a multi-time co-founder of creative agencies, including Video Brothers and funB2Bads. com, focused on making B2B advertising entertaining. An alumnus of Drexel Universitys LeBow College of Business, he combines data with creative ideas to build momentum for brands. Colleagues describe him as creative, fun, optimistic, and helpful.
Outside of leading his agencies, Chandler is an educator who has taught MBA-level entrepreneurship and marketing courses at Washington State University. He believes that good marketing is about solving peoples problems and that fun is a competitive advantage, aiming to eliminate the "white noise" of boring ads from daily life.
Unique fact: He co-authored a study analyzing over $140, 000 in ad spend that busted the myth that vertical video always performs best on LinkedIn.
Read the full overview →They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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