Charisma Burghouts

Galvanizer
DISC Type : Id

Vice President Marketing at SDG Corporation

Washington DC-Baltimore Area, United States

Overview

Charisma Burghouts is the Vice President of Marketing at SDG Corporation, a seasoned leader with deep expertise in SaaS, cybersecurity, defense, and healthcare sectors. A graduate of Wichita State University, she excels at balancing strategy and analytics. Colleagues describe her as brilliant, experienced, and adept at execution.

Her ability to translate complex technical concepts into effective go-to-market messaging is considered one of her most brilliant skills.

Personality Overview

People-Oriented

Trusting

Pragmatic

If they come to believe in your value proposition, they will be your champion.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Cybersecurity Marketing
Her career is centered around marketing for cybersecurity firms like SDG, SecZetta, and Fornetix. She actively promotes SDG's Cyber Threat Advisory reports.
Go-to-Market Strategy
Praised for her professional ability to translate technical concepts into effective go-to-market messaging and content that drives lead generation.
Corporate Growth
She publicly celebrates her company's acquisitions and strategic growth, showing a keen interest in expansion and M&A activities.

Media Appearances

Charisma has no verified media appearances

Work History

5-2024
Vice President Marketing at SDG Corporation
2-2023
Senior Director of Marketing at SDG Corporation
12-2022 - 2-2023
Senior Director of Product Marketing at SecZetta Inc.
8-2021 - 12-2022
Director of Solutions Marketing at SecZetta Inc.
11-2019 - 8-2021
Director of Global Marketing at Fornetix

Education

Bachelor's degree from Wichita State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President Marketing at SDG Corporation
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Insights For Selling To Charisma

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Help them weigh the risks by sharing how others made similar decisions
  • Present testimonials from existing customers about their experience with your product

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charisma is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Charisma

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Charisma move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Charisma take some risk or not?

  • If necessary, they will be ready to take risks.

You And Charisma

Personality Compatibility


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