Charlene Patten

Initiator
DISC Type : Di

Chief Marketing Officer at Not Your Mother's Haircare

Tampa, Florida, United States

Overview

Charlene is the Chief Marketing Officer at Not Your Mothers Haircare, with a history of revitalizing iconic brands like Folgers and Herbal Essences. Described as strategic and results-driven, she is an expert in brand growth and innovation, holding an MBA from Duke and a BS from Cornell.

Residing in Ohio with her family, Charlene has a passion for developing female leaders, having founded a womens management program at P&G. Her board membership at an outdoor company suggests an interest in nature, and she once completed a year-long daily running streak.

Unique fact: She is listed in the U. S. Running Streak Association registry for running at least one mile every day for a full year.

Personality Overview

Friendly Challenger

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Turnarounds
She has a proven track record of reversing declines and driving significant growth for major brands like Folgers Coffee and Herbal Essences.
Gen Z Marketing
Her current role focuses on making Not Your Mother's the top haircare brand for teens, using TikTok and consumer insights to connect with a young audience.
Women's Leadership
She is a passionate advocate for women in business, having founded P&G's first female management development program, "Athena in Action. "

Media Appearances

Charlene has no verified media appearances

Work History

2-2025
Chief Marketing Officer at Not Your Mother's Haircare
3-2024 - 2-2025
Senior Consultant at Simpactful
2023 - 3-2025
Member Board of Directors at Rather Outdoors
1-2022 - 9-2023
Executive Vice President at Fiskars Group
2019 - 2021
Senior Vice President Marketing at The J.M. Smucker Company

Education

1993 - 1995
Master of Business Administration - MBA from Duke University - The Fuqua School of Business
1984 - 1988
Bachelor of Science - BS from Cornell University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Tampa, Florida, United States Job Level : Leadership Designation : Chief Marketing Officer at Not Your Mother's Haircare
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Insights For Selling To Charlene

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlene is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Charlene

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Charlene move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Charlene take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Charlene

Personality Compatibility


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