Charlene Patten in

Charlene Patten

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Chief Marketing Officer at Not Your Mother's Haircare
📍 Tampa, Florida, United States

Charlene is the Chief Marketing Officer at Not Your Mothers Haircare, with a history of revitalizing iconic brands like Folgers and Herbal Essences. Described as strategic and results-driven, she is an expert in brand growth and innovation, holding an MBA from Duke and a BS from Cornell.

Residing in Ohio with her family, Charlene has a passion for developing female leaders, having founded a womens management program at P&G. Her board membership at an outdoor company suggests an interest in nature, and she once completed a year-long daily running streak.

Unique fact: She is listed in the U. S. Running Streak Association registry for running at least one mile every day for a full year.

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Experience
37 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Tampa, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Charlene cares about

Brand Turnarounds
She has a proven track record of reversing declines and driving significant growth for major brands like Folgers Coffee and Herbal Essences.
Gen Z Marketing
Her current role focuses on making Not Your Mother's the top haircare brand for teens, using TikTok and consumer insights to connect with a young audience.
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Career

Work history

2-2025
Chief Marketing Officer
Not Your Mother's Haircare
3-2024 - 2-2025
Senior Consultant
Simpactful
2023 - 3-2025
Member Board of Directors
Rather Outdoors
1-2022 - 9-2023
Executive Vice President
Fiskars Group
2019 - 2021
Senior Vice President Marketing
The J.M. Smucker Company
In the press

Media appearances

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Education
1993 - 1995
Master of Business Administration - MBA
Duke University - The Fuqua School of Business
1984 - 1988
Bachelor of Science - BS
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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