Charles Cockrell

Questioner
DISC Type : c

Director, Engineering Test and Evaluation Division (ETED) at Virginia Tech Applied Research Corporation

Arlington, Virginia, United States

Overview

Charles is the Director of the Engineering, Test, and Evaluation Division at Virginia Tech Applied Research Corporation, following a distinguished 35-year career at NASA in various executive roles. He is an expert in delivering innovative aerospace concepts and systems, holding a B. S. from the University of Virginia and recent certifications in Generative AI.

Outside of work, Charles is a dedicated competitive swimmer involved with U. S. Masters Swimming, where he has held national leadership positions. He is keenly interested in the modernization of space systems, AI integration in technology, and the development of public-private partnerships in the aerospace sector.

Unique fact: He has served as the chair for the national Legislation Committee for U. S. Masters Swimming.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Aerospace Innovation
His entire career at NASA and Virginia Tech ARC has been focused on developing and delivering innovative aerospace concepts, technologies, and flight systems.
Generative AI Applications
He holds recent certifications in building applications with Generative AI and Python, showing a commitment to integrating cutting-edge technology into his work.
Public-Private Partnerships
He is intrigued by the use of public-private partnerships for modernizing space systems for both civil and defense applications.

Media Appearances

Charles has no verified media appearances

Work History

1-2026
Director, Engineering Test and Evaluation Division (ETED) at Virginia Tech Applied Research Corporation
12-2023 - 12-2025
Director of Engineering at NASA Langley Research Center
5-2022 - 12-2023
Director of Safety and Mission Assurance at NASA Langley Research Center
4-2021 - 5-2022
Associate Center Director For Strategy at NASA Glenn Research Center
1-2017 - 4-2021
Director for Strategic Analysis, Communications, and Business Development at NASA Langley Research Center

Education

1986 - 1990
B.S. from University of Virginia
1991 - 1994
M.S. from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Arlington, Virginia, United States Job Level : Mid-senior Designation : Director, Engineering Test and Evaluation Division (ETED) at Virginia Tech Applied Research Corporation
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Charles

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Charles take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Charles

Personality Compatibility


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